The Best Way to Understand Slot Machine Psychology
3 min readThe Best Way to Understand the Slot Machine Psychology – Whether you play slots online or offline, there’s no doubt that slots are a lot of fun. You may even have had so much fun playing it that you barely notice the time slipping by. But have you ever wondered, “why are slot machines so addicting and fun?”
Pavlov’s conditioning
The Russian physiologist Ivan Pavlov is very famous for his theory of classical conditioning. This theory explains how you can train a subject to automatically respond to a certain stimulus. In Pavlov’s case, he accidentally stumbled upon his discovery while doing research on the digestive process of dogs. During his experiments, he noticed that dogs initially only salivated when food was placed in front of them.
However, they start making certain sounds with their food and start salivating before they get to their food. Current game developers have also taken advantage of this idea by using certain visual and audio cues to be able to tell us when the loop and excitement of the game is about to begin in a dramatic way.
Intermittent Strengthening
There is a principle called the law of effect which was developed by Edward Thorndike. This principle describes how if a positive result arises after carrying out a certain action, the subject will want to continue to carry out that action, whereas if a negative result arises, the subject will want to avoid taking the action. With this in mind, you might think that most people would avoid games of chance like online slots for real money.
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What’s the Best Way to Understand the Psychology of Slot Machines?
This happens because the outcome for most gamblers is usually negative. However, this is because the law of consequence is not the best way to reinforce behavior. The best way to reinforce behavior is to use a practice called intermittent reinforcement, also known as a partial reinforcement schedule. It is a practice used to maintain a certain pattern of behavior after it has been established by only offering rewards on an irregular basis.
This intermittent reward will also encourage a subject to perform a certain action that is more useful to obtain the desired reward. This idea was tested by teaching rats how to pull a lever to get their favorite food. Once the rats knew they would get food every time they pulled the lever, the experiment was changed to see how the rats would react if no food was offered.
Eventually, the rats lost interest in pulling the lever because there was no reward. However, if the rats were given a prize, they would not stop but kept on pulling the lever, hoping that a prize would come out. The same principle can be applied to slot machines. Instead of regularly awarding players small wins with each spin, slots might reward players with more infrequent medium or larger prizes to keep them playing.
Flow State
Flow state is basically a mental state where you are so focused that you lose track of time, resulting in a very long period of time passing, and the person doesn’t realize that this is the case. This mental state can occur when a person gets “lost” in a creative endeavor, physical activity, or even play.
Flow state is another psychological tool that many slot game developers try to use to their advantage. By creating an engaging experience, players will spend a long time spinning the reels of a slot machine without realizing how much time has passed.